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Calories Count: America’s Beverage Companies Launch New Vending Program

October 8, 2012

Did you ever wish you knew how many calories were in a beverage before choosing one at a vending machine?

With America’s beverage companies new Calories Count™ Vending Program, now you can “check before you choose.”

The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo are working with government leaders, food service operators, vending companies and other customers to introduce new stickers on the front of beverage vending machines to remind consumers that “calories count” when making beverage choices and encourage them to “Check then Choose” or “Try a Low-Calorie Beverage.” Calorie labels also will be added to the selection buttons to show calorie counts per beverage container – so you can choose the beverage that’s right for you. This new vending program was announced today in Chicago.  It will launch in early 2013 in city buildings in Chicago and San Antonio, and then be made available to customers nationwide.

“With this pilot, everyone who works in or visits a municipal building in Chicago and San Antonio will know exactly how many calories are in their favorite beverages before making a vending machine purchase – and they will be reminded that ‘calories count’ as part of achieving a balance lifestyle,” explained Susan K. Neely, president and CEO of the American Beverage Association.

If you’re in Chicago or San Antonio in 2013, keep an eye out for the Calories Count™ Vending Program – and let us know what you think.