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Delivering Choices for Balance

America’s Beverage Companies are providing information, options and support to make getting the right beverages for a balanced lifestyle even easier. We’ve also launched a national initiative to talk to teens about the importance of balancing foods, drinks and physical activity. We’ve removed full-calorie sodas from schools and our new goal to cut beverage calories consumed per person by 20 percent by 2025 is the single largest voluntary effort by an industry to help fight obesity. And with clear calorie labels, smaller portion sizes and more calorie options available—we’re delivering more choices for balance than ever before.

Partnering for Change Nationwide

America’s beverage companies partner with the Alliance for a Healthier Generation to make a commitment to cut calories from beverages nationwide.
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Focusing on Communities

Starting in communities within East LA and Little Rock, Ark. America’s beverage companies are working with communities to reduce beverage calories consumed in neighborhoods where there has been less availability and demand for lower-calorie and smaller-portion beverages.
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Educating Teens About Balance

Introducing Mixify, an unprecedented new initiative to talk to teens about balancing what they eat and drink with what they do. Support for your efforts to find a balanced mix that works for your family.
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A Bold New Announcement

Working with the Alliance for a Healthier Generation (AHG), America’s beverage companies have set a new goal to reduce beverage calories consumed per person by 20 percent by 2025. The initiative will leverage our marketing, innovation and distribution strengths to increase access to beverages with reduced calories, promote calorie balance and moderation where consumers purchase products and focus on communities where the effort can have the greatest impact.
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More Choices

From sodas, fruit juices and iced teas to sports drinks and waters, America’s beverage companies are offering an ever-increasing range of portion sizes and a diverse selection of low- and no- calorie beverage choices to help individuals and parents choose beverages that are right for them and their families.
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Responsible Marketing

We’re parents, too. And we understand the responsibilities associated with marketing to children. So when it comes to audiences predominantly under the age of 12, we only advertise juice, water and milk-based drinks.
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America’s beverage companies bring jobs and economic opportunities to communities across the country. Our employees are active in the neighborhoods, schools and communities they serve. And we’re also supporting programs focused on reducing and preventing obesity.
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